Industry: Sports/Sponsorship

Geography: Worldwide

Mission: Public event/B2B

The Ocean Race, 
Racing with purpose.

The Ocean Race has provided the ultimate test of a team and a human adventure like no other. For nearly 50 years, it has kept an almost mythical hold over some of the greatest sailors and been the proving ground for the legends of our sport. Round the world since 1973.

1.8m

Ocean Live
Park Visitors

75%

Reduction in
Greenhouse gas emissions

9

Ocean Live
Park Sites

Work process

Hosting a sailing race which runs for six months, with nine global stopovers, hundreds of staff, and millions of visitors to the Ocean Live Park obviously comes with its own footprint. Detailed planning, using local suppliers and reusable materials, a small traveling crew and effective logistics is key in delivering an event with sustainability in focus has been our approch. The new race agenda for the upcoming The Ocean Race Europe starts in Kiel August 2025, Ocean Race Atlantic will be held for the first time in 2026 and in January 2027 the 15th edition of the The Ocean Race sets off from Alicante, Spain and with finish in Amaala, The Red Sea.

Our tasks

With starting point in the core values of The Ocean Race, Human endeavor and Ocean Health, we develop the future Ocean Live Park concept to be a vibrant, fun and educational hotspot for sailing ethusiasts. For the 2022-2023 The Ocean Race, we also developed the immersive One Blue Voice pavilion and partner pavilions for Helly Hansen and others with stop overs in Alicante, Cabo Verde, Cape Town, Itajai, Newport, Aarhus, The Hague and Genova. As responsible for all implementation of the Ocean Live Park features we are now planning for the coming races.

Results

With over 1,8 million vistors to 9 different stop overs worldwide and 96 open days The Ocean Live Park at the 14th edition of The Ocean Race reduced greenhouse gas emissions with 75% compared to previous race. This edition was run on 100% renewable energy and over 53% of the resouces was recovered. (The Ocean Race racereport 22-23).

"The Ocean Race is at heart of the team at revolve concept management™, being part of all editions since end of the Whitbread Round the world race and all Volvo Ocean Race we look forward to the coming years of The Ocean Race."

Johan Hagsjö Managing Director, revolve concept management™

Let's talk more about this case.

Johan Hagsjö

Managing Director

Mail / +46 708 39 47 41

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